McLaren - Stay Home Social Media Campaign

Created content for McLaren’s social media platforms, encouraging people to stay at home during the Covid-19 lockdown within the UK. We wanted to show the MCL34, McLaren’s 2020 race car, safe at home in its garage. However this was something that could not be photographed due to the lockdown, so we created it digitally in 3D.

Modelled and textured the McLaren Formula 1 2020 garage interior in Cinema4D, and then rendered in Arnold, ready for the social media team to post on its social platforms.