McLaren Car Care Range

Creation of a new car care range for McLaren, currently sold in Halford stores across the UK.

It had to stand out on the shelves and have a strong link with the Formula 1 team and a premium feel to its packaging.

The iconic papaya orange first used by Bruce McLaren on his race cars, and now the main team colour, has been used as the base colour. A design to stand out from the crowd.

The images below have been created in Cinema 4D. Modelled, textured and rendered using Arnold renderer.