The main inspiration for the form of the packaging came from the angles within the Charge Logo.
The 45-degree angle on the packaging slipcases gave the packages a striking visual appearance
and also a strong brand statement.
The 45-degree angle on the packaging slipcases gave the packages a striking visual appearance
and also a strong brand statement.
The packages will be used to present the bespoke materials, finishes and paints chosen by the customer
during the car ordering process.
during the car ordering process.
